The best content in the world won’t drive revenue if no one sees it. ~Revenue Disruption
To generate revenue from content marketing, you must first master storytelling. The Content Marketing Institute posted these highlights from Kevin Spacey‘s keynote address at the close of Content Marketing World 2014. The 5-minute video covers the key elements to focus on. (And really makes me wish I could have attended the event live!)
What story will you tell?
More next time. Until then, remember to LOVE YOUR WORK, whatever it may be.
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