A brand is worthless if it doesn’t connect with the right audiences in a relevant way.
You will never regret investing in building a solid brand. A brand serves you best when you build one with personality.
It is, however, quite easy to confuse “branding” with “identity design“. They are not the same thing. It’s important that you understand the difference between the two.
This video is long (45 minutes) but worth watching, particularly if you are in the early stages of branding. Not only does it walk you through the process, the points made throughout are helpful in directing your thinking in productive ways.
Several real-life examples and experiences are shared to put everything discussed into a relatable context for you. The rest (as always) depends on the quality of your execution.
First things first though: You must have the right basis for the decisions you make for your brand. Everything else flows from there.
Book yourself into a prime-time hour to work on your business. Jump start your thinking on how to give your brand the personality it deserves by watching The Skool Network’s video on How to Create Powerful Brands with Yo Santosa.
Frankly, you should watch the video even if you’ve already established your brand. It’s an excellent opportunity to think about how you can make it even better!
And for those who want to take a closer look at the task from a different perspective, you might benefit from also reading 5 Things a Brand is Not.
Finally, once you’ve worked out the finer details of your brand and what it stands for, you’ll want to work with professional graphic designers to communicate its essence and personality through a logo.
An easy, cost-effective way to do that is to prepare a design brief capturing the details of your brand’s personality and submit it to a logo design contest. Competitions typically provide excellent logos from multiple graphic designers for you to choose from; all you’ll have to do is pick the winning creative design to represent your brand!
More next time. Until then, remember to LOVE YOUR WORK, whatever it may be.
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