Photo credit: Trey Ratcliff
- Believe every sales letter you read.
- Build your web site before you build your business.
- Create products for *everyone*.
- Make your branding all about you.
- Focus on quantity (not quality, value or service).
- Practice indifference (or outright lie) to your customers.
- Become expert at grovelling for gurus.
- Take the money and run.
- Ignore basic principles of accounting and tax planning.