A blog is only as interesting as the interest shown in others. ~Lee Odden
I believe in the intelligence of controlling your own content publishing platform (which for most folks is a blog). However, I must caution you that, despite what you’ve been told, maintaining a blog is DAMN HARD WORK!
Blogging is definitely something worthwhile to consider for building your business, however, the effort required to build a blog is pointless if no one knows about it. You have to get people talking about it.
Like everyone who blogs, I started from nothing but have been able to build buzz and increase page views consistently. One of the excellent resources I relied on for my education was Anna Kaufman, owner of trafficgenerationcafe.com.
Here’s a link to her personal 10-Step Blog Promotion Cheat Sheet.
I recommend you consider implementing Anna’s suggestions (as I have done). She’s one smart cookie. I am grateful for her dedication to her work. And confident you will like her too.