Even when your business is online, you still need to know how to market offline.
You might think there’s no reason to educate yourself on printing terms when you’re doing business in an online world. But that would be a short-sighted view in my opinion.
While you can accomplish a great deal with online marketing, your sales results and brand awareness are greatly enhanced when campaigns are effectively integrated with offline marketing tools. Offline marketing tactics require producing printed material. As a bonus, an understanding of key printing concepts can also improve the quality and impact of your online marketing and web sites too.
Here are 10 printing terms marketers should know. If you aren’t familiar with them, and many business owners are not, the good people over at Design Shack explain them all for you here.
- DPI
- CMYK
- Large Format
- Pantone Colour
- RIP
- Ink Type
- Bleed
- Overprint
- Mono vs Duotone Colour
- Paper Types
How many did you know and get right that can be applied to your business?